Social media technology and marketing company Wyndstorm Corporation has announced a beta test for a browser-based 3D social entertainment platform called RipLounge it built for Los Angeles-based advertising firm Stable Media. It may look like a world of "nightclubs, beaches, and yachts," but it is to be used as Stable Media's social media marketing network.

It doesn't require any downloads, and users can interact with one another through customized 3D avatars. Wyndstorm says RipLounge will showcase independent music artists, some of whose tracks will be available for download and playback, and advertisers get access to a ready made demographic "scene."

Stable Media co-founder David Abelson commented, "RipLounge was designed to take social networking to the next level. Advertisers can choose how they want to be seen within the community. We're trying to break away from the typical ad placements that users are not engaging in. We want to follow the lead of television and film in their ability to effectively advertise through product placement and content integration which enhances brand exposure while maintaining the integrity of the user experience."