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Disney Closes Gates To Virtual Magic Kingdom

-Nearly three years since the company launched its Virtual Magic Kingdom, Disney has announced its plans to end the free MMO service on May 21st.

The Virtual Magic Kingdom was originally created and opened to the public in 2005 as a temporary promotion for the Disneyland 50th Anniversary Celebration. Due to the popularity and success Virtual Magic Kingdom, Disney continued the promotion long after the 50th Anniversary Celebration's 18-month-long event ended.

As with Habbo Hotel, Virtual Magic Kingdom was developed by Finnish studio Sulake and shared many similarities with the social networking site. Players with registered accounts are able to decorate their personal rooms, earn and spend in-game credits, and participate in a variety of online events and activities with their customized avatars, all in a "safe, non-threatening environment."

Said producer Seth "Yavn" Mendelsohn: "In the time since we've launched VMK, we've seen many players come and go, and we're hoping you will graduate from VMK too – in particular, to games like Pirates of the Caribbean Online, Disney's ToonTown Online, Club Penguin and the upcoming Fairies and Cars online virtual worlds. We think you'll find you enjoy those just as much as VMK – if not more."

Comments (17)

hey, i think the new vitural kingdom seems kinda stupid but ya anyway

Bugdozer:

Go to www.savevmktoday.com

My letter to Disney

Dear Mr. Iger,

I am writing to tell you about a magical place. A place where young and old can gather to play, learn and enjoy the Disney Magic. A place envisioned by an amazing man who dreamed of places where families could gather and have fun leaving behind the real world when they entered. A place that only the magic and creativity of Disney could build.

Where is this place you may ask? It sounds magical and fun. The first thought you may have of course is that it is Disneyland- but this is not the place I speak of. It is a form of Disneyland in a different technological age. The place I speak of is Virtual Magic Kingdom.

VMK started out as what Disney thought would be a promotion for the 50th anniversary of Disneyland. So they built this amazing virtual world to replicate Walt’s amazing Disneyland.

They threw open the gates and invited us in. We came slowly at first but once word spread we grew. VMK did not become an online park where we entered for a while then left. It became a community built by its players. A community of young and old, sick and well, and people of all races from near to far off distant countries. Here we found a place that evoked the Disney spirit in all of us. We played, danced, built rooms and formed friendships in the spirit of the man himself Walt Disney.

VMK was growing and becoming more popular so that when the promotion ended the gates were left open and our community flourished. There is no place like it on the Web where children and adults can play in a safe controlled atmosphere. I personally found a place where I and my 13 year old son could be together. We shared in this wonderful kingdom built only as Disney can do-amazing graphics, fun games, a sense of being part of the parks and much pixie dust.

They created our characters to look lifelike, like little people. We named them, dressed them, and formed their personalities. They became part of us. We look forward and enjoy seeing our little people everyday.

Suddenly on April 7th we were hit with an unbelievable devastating blow. On May 21, 2008 our kingdom, our community will cease to exist. The shock that took over was beyond belief. I felt numb, weak, and sick to my stomach, like I had been hit by a bat. How can this happen? How can a company as compassionate as Disney allow the doors of our Kingdom to close?

The news crushed my 15 year old son (slinkyman). VMK has become part of his life, part of his daily routine. A day is not complete without seeing his little person who he created to look like himself. After a few moments the shock and reality sank in and the tears started to flow. WE hugged and just cried asking how, why, how can they?

You see VMK is not just a mere game to us. Six months after slinkyman started playing VMK he was diagnosed with cancer. A shocking blow to any family made worst it being a child. I found my strength to get him through this, and then an amazing thing happened. Thanks to the spirit of Disney he took refuge in his Kingdom. In VMK he was not sick. He was a normal kid that still had hair and he had many friends. He had a support team in this community that was not available elsewhere. Cancer scares many people and our family pulled back-offering no support or visits. Here in VMK slinkyman and I have a community of amazing friends. They talked, listened, comforted us, prayed for us and sent mountains of pixie dust our way.

Through out his treatment whenever we were at the hospital slinkyman would take along the laptop with him. During these painful and scary days of treatment he would play VMK as the poisons to kill the cancer were pumped into his body. Doctors and nurses would ask him what he was playing and he would passionately tell them of a place only envisioned in dreams. VMK became an instrumental tool in his recovery. We have made life long friends and have wonderful support thanks to the magic of Disney. So to us it is so much more then a mere game. It is in our soul.
I had a friend tell me the other day the VMK is in slinkyman’s DNA- they could not be more right. I was able to save my son from cancer but I fear I will not be able to save little “slinkyman” from the darkness that is about to be bestowed upon us.

Please I beg you to reconsider this decision. Please hear the cries of young and old and let our little people live. I can not imagine a day without seeing the face of my little person. I like may others are then willing to pay to keep this community of ours alive. Please consider this option. Please show compassion and Disney spirit and show the children you care. After all in VMK the minds of our young a being filled with Disney and they will grow into adults that spend much money on anything and everything Disney.

In this Year of a Million Dreams I ask you to please dry a Million tears and let our dreams come true.

Sincerely,

MickeysBuddy:

We are also saddened by the closing of the Virtual Magic Kingdom (VMK). My son and I play together and have been on VMK for the last 3 years. We joined VMK they day they opened the game for public beta which was a testing phase of the game before it was officially open. Like many others, we have made special trips to the Disney parks to do "Quests", and joined the Disney Movie and Disney Rewards clubs all in order to receive special items within the game that you could not buy in it's virtual stores. Although VMK is a free game offered by Disney, it has made plenty of revenue for the Disney Company. Of course the best thing about VMK is the save environment that VMK provides for children. Being a Disney game, this should not be a surprise, but VMK is even safer that Disney's other online games. Although you can freely chat with others in the kingdom, Disney has built in a safe chat system where you can only say words that are in the games dictionary. This prevents you from saying things like numbers so you are not able to give out your phone number or address. You also can't say your name or even the word "name". It is the safest place on the web for kids to gather and play. When our son is on VMK, we do not have to be over his shoulder the whole time he is on the game. VMK is also a great educational system. Not only do kids learn much needed social skills, but the also lean economic and mathematical skills by earning credits (the games online currency) and learning to save them for items that are for sale in the virtual stores within the game. These items are things like clothing, trading pins, furniture for their virtual rooms and magic pins that add fun special effects to your character like fireworks above your head or letting you be semi-invisible for a few moments. They learn to barter by trading their virtual items with others in the game. We would be willing to pay to continue to play this fantastic online experience if Disney would make the offer, but they have ignored our requests to do so. We thank you for helping us to spread the news about this and hope that others will join our fight to keep VMK open. Send email, letters and give phone calls to the Walt Disney Internet Group and the Walt Disney Company and let them know we need to keep the Virtual Magic Kingdom open.

AceEllaBelle:

Dear Disney

As a former Cast Member I love everything Disney. When I discovered VMK I was hooked!! This is a site where friends are made but more importantly my daughter is safe.

We have looked at other online games - POTC, Club Penguin, Webkinz, etc. and frankly nothing compares to VMK. POTC is definitely not for children. Should the Disney Company decide to ignore the pleas of its VMK devoted and shut this virtual world down our family will be saddened.

We loved the in park quests. We booked trips to DLR and WDW, to visit yes, but also to get those quests done for the virtual items (we love our stitch hats! and those Kali River Rapids couches!) Great marketing I would say. Disney Movie Rewards also got us. It was the only way we could get Inferno Magic!! And that cool Red Stitch Hat to go with our Red Stitch Battleship Magic!

Please realize this is more than just a game. VMK has taken on a life of its own. Disney has to be proud of that innovation but do not slam the door on something that is already so great and with Disney imagination can be so much more to so many people. Continue to build on this AMAZING place do not shut it down!

Alisa:

Sorry Mr. Seth "Yavn" Mendelsohn I will not being going to the other pay to play Disney sites once VMK closes. I will not support any online game that Disney has to offer now that VMK is going away..

VMK is more than just a game it is a place where I have met some pretty wonderful online friends. A place I looked forward to going to visit, play and enjoy on any given day! It is so much better than any other online game where you have to kill, fight or conquer something to advance or achieve the next big level. You don't have to play the games but the games on VMK are fun

Penny_Ante:

Hello, I am writing to show my opposition to Disney’s decision to close the Virtual Magic Kingdom (VMK.) I hope to show, through this letter, exactly what VMK means to me, and how VMK has affected my life.

Life doesn’t always deal you a great hand. We’ve all been there, and hopefully learned from our shortfalls and losses. During the ebb and flow, I discovered VMK. VMK has become my “happy place.” I get excited to sign on each day and chat with thousands of other Disney lovers all over the world! We have a common interest in all things Disney. I turn to Disney for my online community, my virtual friends and I share laughter and tears. And I thank Disney for creating this amazing visual interactive site. VMK appeals to almost everyone! If I am not chatting with my friends, I am challenging myself at arcade style games, or expressing myself by creating works of art in my guest rooms. I am an elementary school teacher, and I enjoy “meeting” my students after school for some VMK fun! VMK has brought me closer to my students by creating a connection I could never achieve in the classroom.

ßWithout VMK, I would not have taken advantage of your successful Disney Movie Rewards site. Because of the inclusion of virtual prizes, I have spent nearly $200.00 on Disney DVDs and BluRay discs over the past year. The virtual VMK prizes motivated me to ask friends and family to purchase Disney movies whenever possible!

ßWithout VMK, I would not have planned a family vacation to Walt Disney World in Orlando, FL. VMK offered in-park quests to explore the Magic Kingdom and earn virtual rewards. My family and I had a blast filling out the quest cards and redeeming our prizes. That vacation cost roughly $2500.00 and could have easily been spent somewhere else.

ßWithout VMK, I would not have ordered Disney Pirate Pin sets. These special pin packs included beautifully created pirate theme pins featuring Disney characters, but also a special code to redeem for VMK virtual prizes. Each pirate pin set cost $15.00, and I have ordered at least five.

ßWithout VMK, I would not have explored your sister site Club Penguin. I choose to pay for this site in order to have access to all of the items available. This pay to play game has cost me nearly $120.00 over the past two years. My penguin character JackieFrost has brought many friends from Club Penguin to VMK.

ßWithout VMK, I would not have discovered Disney Edition Hyperion Books. Titles such as Kingdom Keeper and the Peter and the Star Catcher series have drawn me in with their fantastical writing style. I have purchased additional copies to share with family members and students in my classroom. That’s a total of roughly $70.00 in books so far!

That is nearly $3000.00 spent on Disney trips and merchandise because of VMK!
And I am just one person!

Losing VMK on May 21st would be a tremendous blow to your Disney fan base.

Don’t take away our Virtual Magic Kingdom.

Ask the members of VMK… WE WILL PAY TO PLAY VMK!
Give us the option, you won’t be disappointed.

4th Grade Teacher and avid Disney fan

Monkey:

I am an avid vmk player and parent of two children that are also avid players. Our family is devastated by the news that Disney has decided to close our beloved game. This is the one place online that recreates the disney experience in a way that keeps us wanting to visit the parks. We have booked trips, bought movies, and many other disney products all because of this game. We have saved and saved to make our Disney park trips happen mainly because the game renewed our love of all things Disney. Without it, we will no longer spend all of our vacation dollars at Disney. I understand that this is a financial decision, but this could be the biggest mistake Disney makes. This game is a brilliant stroke of genius when it comes to advertising and promotion. Do not underestimate the passion of the VMK community. Everyone I know from the game spends lots of hard earned real money to buy things for this virtual game. I can tell you that I, for one am canceling my Disney Movie Club subscription and will not be taking our annual eight day vacation to WDW. And I am not alone. There are many, many players that were only spending that money because of this game and its rewards. Virtual rewards that I remind you, cost Disney next to nothing.
This tiny little online community has become so special to us and it gives us a place to play online together, as a family. It has kept my children out of trouble. It has taught them how to work towards a goal, to build terrific things, and to think through problems. It has helped teach my children to respect others and to give whatever they can to help others.
We have met many wonderful friends through this game, many of whom will be life long friends now. Some of these friends are children with illnesses such as autism and leukemia that we never would have met otherwise. This game has brought so many people together and created such an incredible love for disney. Please keep VMK alive and maybe give us the option to pay to play. The other Disney games just do not compare in anyway to the community of VMK. Please do not take the magic of VMK away.
It is a sad sad day when the powers that be think that no one cares when thousands of kids lose their favorite hobby, their favorite place to connect with friends. You cannot replace the magical feelings these children have felt while playing this wonderful game that represents all things Disney with games that are promotion specific. What I mean is that VMK has the capability to promote every aspect of Disney; the parks; the movies; the pins; and almost all of the products in some way. These new games and worlds are specific to only one aspect of Disney. Cars online, Fairies, and even POTC Online can only promote that one aspect. Why would Disney purposely remove something that so obviously has so much potential to be HUGE to try to replace it with games and worlds that have such limited potential? VMK already has a Huge, loyal fan base. It already has unlimited promotional potential. It has already caused many people to visit the parks, buy the movies, and buy Disney products. Was this decision made because Disney believes that no one would pay to play this game? That seems to be the case, since they are pushing everyone to pay for games that are only about one small part of Disney. None of these new games will give anyone that complete Disney experience the way VMK does. Yet, we were never even offered the option to pay to play. This doesn't make any sense. I have read that Disney is spending $100 million on new virtual games that do not have the unlimited potential or the established fan base that VMK has. This seems like it should a common sense decision to me - go with what works! Build on what you have, there is no need to start over.
This little world is not so little - there are close to a million characters, and we have recently been told by some staff of VMK that there are about 250,000 active players. The decision to close this "little world" will effect thousands of children and thousands of adults. This community means so very much to so, so many people. People with illnesses that limit their social abilities, people who live far away from each other, people - real people that have found a virtual way of staying in contact in ways that no other game offers. The players of VMK are like no others. Most of them are wonderful, caring, giving people that share a love for the Disney Magic. Everyone of the players share a common thread, something that brings them all together - a love for Disney. Where else in the real world or any virtual one, can you find a place where everyone has a common love? No where. This game has helped so many children and people of all ages connect in ways they never would have anywhere else. In VMK we are all kids (even if we aren't), we are all healthy, and we can all play together. There is no age, there is no color, there is no illness. In VMK we are all equal. You cannot find another family friendly, safe environment online anywhere else that can bring so many people together in so many ways. VMK is the only place that can do all of these things. If Walt Disney could see what the loss of this game is doing to so many people, he would never allow it. What happened to Disney magic? Disney is taking it away.

AmberDaze:

From a Mother's Heart...

It's about 4am now on April 8...3 hours after VMK closed for the night. I just checked in on my daughter (MonkeyRulz on VMK) who was still awake. She was crying...crying because we just found out that VMK was going to close. The thought of her losing all of her VMK friends was just too much for her to bear. No one thinks that children have much stress in their lives, but they do. Last summer she had surgery to remove a soft tissue mass on her thumb. Through the tears and the pain, she still was able to type to friends far and near in her virtual Magic Kingdom. This is what saved both of our sanities during this time. Her VMK friends was who she counted on while she was lying on the couch only able to use one hand to type. Her VMK friends was what made her forget her pain.

My daughter was recently diagnosed with a form of arthritis, which has has helped to explain many of her health issues over the past few years. She currently has a lot of inflammation in her thumb, which causes numbness and pain. Medication has not yet been successful to heal it. She is a very strong person but when she accidentally hits her thumb, the tears fall like there is no tomorrow. She turns to her VMK friends for support all the time. When she is with them, all I hear is laughter. If VMK closes, it would be like her closest friends just left her. No more cheering up, no more support, no more enjoying each other's company, no more forgetting about that big test coming up tomorrow, no more goodnight hugs and waves with friends across the miles...

For almost 3 years I knew my VMK friends would always be there for me...they were there when I had my gallbladder (gold.blot.her) taken out last summer. What real friends would have stayed with me when all I was able to do is lie around in bed for weeks? My VMK friends...that's who. These friends have become very much a part of my everyday life and I treasure them. I want VMK to continue as it always has...I had no idea it was not supposed to last this long. But I also didn't know that my little virtual self would wander around and make friends who have become near and dear to my heart. I don't think any of us really knew that when we first started.

My daughter and I joined VMK before Frontierland was added. Since that time, we have both met wonderful people from all over the world...some of them have become a part of our real day to day lives. To those friends I have met in person...I thank you for your friendship. I am so grateful that we have met, and even moreso that you will continue to be a part of my life. To those friends inside the game who I have not had the pleasure of meeting: I thank you too, for your friendship and all the wonderful times we have had. I am indeed the luckiest girl in the world to have friends like you.

Monkey and I never realized how greatly we would feel this loss...the majority of VMK players feel the same way. We do not want to lose our friends, nor the Disney magic, and we are willing to pay to keep it going. How can wanting to continue the magic be a wrong thing? In the true spirit of Disney hearts, friends and family would not suffer a loss as great as this. What started out as a small virtual game, has indeed grown into something so much more. This little "game" has grown into a huge community of friends, families and true Disney lovers. In the midst of A Year of a Million Dreams, it's hard to believe that friends and families will just go away.

Sure we tried playing other games over the past few years...but it was never the same. We always went back to VMK. No other game brings Disney magic right into our home inbetween trips to the real parks. No other game. If you can think of another game that makes me yell out "flawless," or "awesome," while watching real Disney's fireworks light up the sky, please tell me. There just isn't a replacement. You may not have created this game for us to grow an extension of ourselves in the virtual world, but that's what happened. Everything in the Disney parks make us think of VMK as well...it always will. When VMK closes, I will have suffered a great loss...just how do you say goodbye to so many friends who you still treasure so much?

We are not alone in our feelings...there are so many families and friends who play VMK and enjoy Disney magic together...families who cannot be together in their real lives, such as mothers and fathers who are in the military and cannot visit their children. Without VMK, they would not have this opportunity to share Disney magic whenever they can. There are children who cannot see their moms or dads because of a divorce; and families who just live too far away to physically be there for each other. These families depend greatly on Disney's VMK. Then there are those who are of ill health, who depend on VMK to forget about their health issues. I have a treasured friend who needs to use a wheelchair, but in VMK she can stand taller than her husband, who also plays VMK with their two children. I can't even begin to count the numerous autistic children I have come across who have reached out in VMK and finally made a connection...children who have had no direction have been found to blossom and become outspoken because of this "game." I have a wonderful friend (Smackeralchick on VMK) who has twin girls...one of them has autism and is experiencing great sadness over the news. Her other daughter, Dlandchick, has been battling cancer for more than a year now. In the darkest days of her treatments, she knows she can login to VMK and find loving and caring friends and family who support her from across the miles. There are many more adults and children who have cancer, or another serious illness who depend on VMK as their magical "getaway." VMK is for everyone wanting just a little piece of Disney magic. We know we can login, and share our good days and our bad...with friends and families we have grown to treasure.

Whatever you'd like to call VMK -- whether it be a "game," an "application," a "promotion..." things have changed tremendously since its opening. It has grown into a real life community with living and breathing souls behind those cute little characters. Disney does not destroy dreams, it creates them. Please don't take our dreams away.

AmberDaze on VMK

MissB:

VMK is the only online game where a kid or adult can be a kid. Not an animal, not a cartoon character, and not have to fight.

For kids and adults who have ailments or social problems, this has created an outlet for them to be themselves. Yes, a place where you get to visit the Disney's Magical Kingdom virtually everday. How can that disappear? How can a virtual version of a real life park that has served many for over 50 years decide to go away. It's a win win situation for both the players and Disney if the right marketing goes into it. Please Disney reconsider, let children who otherwise cant do the things we take for granted in real life continue to have that advantage to do it in VMK.

ForeverWDW:

Since it’s announcement there has been a crying out from the kids and adults to allow the site to remain open. There has been an out cry from the over 250,000 active members as both young and old have bonded together in a common cause to save the site from being closed down. Online petitions have had over 6,700 signatures in the short time since the announcement. Countless e-mail and phone calls to Disney have remained unanswered or been told there is nothing that can be done. It has been said that adults have gone to CNN and tried to get them to run a short story about it but when Disney refused to comment CNN saw no point in trying to run it. Fan based sites are buzzing with activity trying every possible angle to help. There is an article written by Virtual World News http://www.virtualworldsnews.com/2008/04/disneys- virtual.html that contains the story and also comments left by some of the members of VMK. I ask that you please take a moment of your time to read the article and comments. If the real life stories there don’t break your heart, nothing will. Disney is doing more then just simply shutting down a project. They are destroying children’s hopes and dreams. They are taking away the one place where children of all ages can be free to explore, learn, communicate, grow, imagine, heal, flourish, and DREAM.

You see VMK is more then a simple online game. VMK is a community of friends and yes even family that enjoy the magic Walt Disney inspired. Yes there are games to play but for the most part this has been an escape from the real world troubles many of us seek refuge from. Here nobody is judged for their appearance, disabilities, race, or age. We are friends all seeking support, love, and understanding. We help each other in times of need. We share in the simple joys life can bring us. We care for each other. So while yes this is a game, Disney fails to realize it has grown way beyond that. Shutting the doors is absolutely heart-wrenching for all of us.

As an adult who suffers from severe depression, anxiety attacks, and post traumatic stress this is the one true place I can forget my troubles. Here my friends unknowingly have provided the love and laughter I needed to make it through my darkest hours when I had nowhere else to turn to. When closing comes each night and we’ve danced our final dance of the day, exchanged out hugs with wishes of sweet dreams, I sit back and dream. No nightmares for me then.. I dream. Dream of what surprises await me the next day, maybe designing a new room to share some fun in with my friends, dream of the fun times we have had and more that have yet to come. Those dreams came to an end this week.

I am a mom of 2 wonderful boys who both enjoy playing VMK as much I do and have been playing a little over 2 years now. I held my oldest child tonight as he cried while saying goodbye to a long time friend I heard him say words that broke my heart to pieces. “I hate Disney. I hate them! I never want to be CEO of a place that makes kids feel like this!” My son has had one simple dream to be when he grew up. His one dream was to someday be CEO of the place he loves so very much, Disney. He has had this dream since he was 7 and now almost 6 years later, until last night, he has held fast to that dream. Gone are the days we would sit and chat about what he wanted his office to look like. Goodbye to the wonderful dreams he had to make sure every child could experience the magic that he knows is there. Farewell to our special moments we could sit and talk about things he wished to build in the parks. As I sit and hold them while they sob at each goodbye to friends they will never have a chance to talk to again I wonder why? Why is Disney doing this to all the countless children around the world. Are their hearts that cold that they don’t hear these kids screaming out? Do they not understand the anguish they are putting these kids through? So many broken hearts, so many countless tears shed, and all to blame on Disney. The one place in this world where dreams are supposed to come true. My kids dreams never included this much heartache. Tomorrow will be another day of tears and sadness. Another day of hugging them while they sob on my shoulder. All I can do is try to tell them that it will all be ok, while inside my own heart breaks in two.

Disney fails to realize the importance of this game to so many people worldwide. They fail to realize the tremendous amount of agony they are putting these kids through. They fail to realize what it is that they have done. Our family’s hearts are saddened. There is no joy here now. No buzz of excitement as a special host event time draws near. Now our home is filled with quiet dread. Each of us knows that tomorrow will bring more sadness but still we sign on to be there for our friends. To share in the last remaining few happy moments, to quietly sit with our friend knowing that they are shedding tears of heartache, to dance our last dances with dear friends we will never meet.

Disney I beg and plead of you, please change your mind. Please bring back the happiness and dreams of countless children both young in body and at heart. Don’t turn your backs on us. Cant you hear us crying?

If you need more information please see the links below to some of the many fan based web sites and petitions.
Dis Boards - http://disboards.com/forumdisplay.phps=86a0c1644c1d9d4ccc8fbabb37c30b1e&f=95
VMKMagic - http://vmkmagic.com/vbulletin/
VMKForums - http://www.vmkforums.com/
Save VMK Today Petition - http://savevmktoday.com/main.html
Save VMK Petition - http://savevmk.com/phpPETITION/results.php

Lisa/aka Peppey:

Every individual has the power to make a difference. Every bit of development and progress made in society throughout the history of mankind began with one person who possessed enough vision and courage to step forward. Walt Disney was one of those people. He was one of the world's greatest artists, a true imagineer, whose vision and persistence manifested the greatest theme parks of all time. It is only logical to think how deeply disappointed he would be to witness the dismantlement of an extension of his dream, the virtual Magic Kingdom, a place where families, kids and adults can come together in cyberspace and experience the magic that Disney has to offer. For many this is the only way they are able to experience a Disney park and the excitement it holds. For others, it is the way they can relive their wonderful experiences there. So, since every voice counts, we too are stepping forward to voice our support and encouragement for this safe and fun virtual game environment suitable for the whole family known as Virtual Magic Kingdom.

As the XBox company and Blizzard Entertainment knows, online gaming can be extremely successful ventures with great revenue potential. If the corporate Disney executives believe the benefits of running this 'promotional' VMK has come to an end, it is apparent they have underestimated the huge and valuable impact it has had on thousands of families; adults and children alike.

One core premise of business is the law of supply and demand and currently it seems the company is ignoring this universal and basic business truth if it indeed is determined to ignore the thousands of people voicing their desire that the company not close their beloved VMK.

Disney, like any successful company, is always searching for ways to increase it's profit margins and although it's certain they have analyzed current data which may show a shy increase in revenue connected to the game thus far, it is premature to discount and dismiss the potential surge of profit from the ever increasing numbers of players, game popularity and notoriety. Walt Disney knew that building a dream starts with a thought and needs cultivation and patience. Perseverance and dedication ensure its birth into reality. If the Disney company executives pull the plug on this phenomena known as VMK, they will be aborting the developing dreams and wishes of thousands of people. The closing of the virtual park is tantamount to the executives actually closing one of Disney's physical theme parks. After all, VMK players are not virtual, they are all real human beings playing in a virtual world, and all are current or potential Disney customers. The effects of this decision will not stop at the individual players who will no longer be allowed to play VMK, it will continue on to touch the lives of many many others like the ripple effect of a raindrop falling on water. A company's reputation is built upon its interaction with it's customer and consumer. If the Disney company fails to budge on its intent to close its most successful online game, it will not be surprising to witness a subsequent decline in trust and esteem held among the thousands of adults and children alike who will be affected by this decision.

It is an ignorant mistake by Disney to believe that they have the ability to simply lure the VMK public into their other online games when those games do not hold the attraction of the VMK park. It is the virtual Disney Kingdom that has the people transfixed, not the cartoons being offered. It isn't the toys that can be bought. It is the place, the world where adults can escape and be a kid again or to to visit cyber-friends or family across the globe; it is the place where kids can play safely and be respected. It's a game without violence, where new friendships are formed, where children can learn life lessons from the safety of their homes. Its so much more than what the Disney team ever imagined it would become. Why has it grown to mean so much to so many, a bona fide phenomena? Because of one factor that the Disney company can never create or duplicate, real people with heart and a dream. And as we all know from the movie Cinderella, "A Dream Is a Wish Your Heart Makes". Therefore, with all the voices united of those who love VMK we say, "Our Dream is that Disney will SAVE VMK!

BlueishKhakiHorse:

Ok,
I am not a mom of a family that has played VMK for years. I am a 13 year old girl who just started playing VMK last December or 07. I know it's not a long time, and I worked hard to get rare like all my VMK friends had. Now, I am not going to make this comment fru-fru and bug words and discriptions. I am going straight to the point.
Don't close VMK. VMK is not just for people who are sick and bed-ridden. It os not juat for people who have no friends in reality. VMK is also for people like me: I am a perfectly healthy girl and I have tons of freinds and what everybody thinks a happy life. What I dont tell people is that I am shrinking inside. I hate where my life is right now. I hate wgere I live and i just want to get away so bad. The only thing thatr has kept me in reality is God, and VMK. In VMK I can be myself and not worry about what people think, but that is how I have made amazing friends! Lots of people think that, you know, you make friends on virtual worlds, but thatt's just what they are: virtua; people u dont know. Well that is way wrong and way different with VMK. I have met other people in VMK who are living in the ghetto and they are happy and crazy and alwats care free and fun on VMK. But when we found out that it was closing, I saw her real side for once. She was actually close to crying, satying VMK is the only place where she has had money and able to be care free.
I (as well as thousands of others) only go on VMK for the friends and for the love I get from them. I know it sounds weird to say, but they understand my hurting more than my best friend in the real world.
I have not spent tons of money on VMK, in fact I have spent none. I havd only been playing VMK for four monthes at the most. I am not as dedicated to it as some. But I still feel torn about it closing. VMK is my place of refuge where I know my REAL FRIENDS on vmk will understand and ease my pain. I have made a best friend on VMK and now,= tha it is closing, we have givin each other our emails and now have become pen pals. We hope to meet one day. we both beleive we will be freinds and stay in contact all thru the years.
And this one friend was made thru VMK. People at Disney, This isn't just a game or place for the bed-ridden. It is for normal kids like me who need to ease their pain or just let it out. Because I know everyone has pain, they just dont know how to get it out. But i Do :) VMK DO NOT CLOSE. Tell me, where else will I find amazing friends. and plz DO NOT say Club Penguin. Everyone tells me they would rather pay for VMK than go to CP. and I agree 100 %. Disney hear our cries, dont ignore us. Walt Disney made Disney out of dreams now listen to ours!
And all this is out of the head heart and soul of a 13 year old girl.

Anonymous:

disney sucks

Some guy:

Anonymous is right. I lol'd at these posts

Anonymous:

To most of the commenters.

TL;DR

BAAAWWWWWWWWWWWWWWWWWWWWWWWWW

Hi, uh..i would like to say that..vmk shouldn't close because i have been playing on it for..idk when but everyone who has played on vmk will let all their things go to waste and most of all our friendships we have made in this virtual world. Everyone on vmk have been saying " Save VMK!! " And i dont blame them. So Plz Dont Leave VMK!! :(

Haley:

OK,
Hi im Haley, U might know me as Honestheart on vmk. I would like to say that everyone on vmk is very dissapointed that this WONDERFUL adventure is leaving us from the start. I would like to also say to my friends if ur reading this...I would like to say that u guys were the bestest friends i could of ever asked for. I know we had our ups and downs but but we made it thru. My BEST friend a.k.a known as my homie LOL. We Have been friends FOREVER on vmk. And i would like to thank you for everything that u done for me :) And my sister ( on vmk not in real lol )you were a fun sister. We have fought alot but im over -.- :)
So when vmk leaves :( i will miss all of my friends and all the things we have done in the past. I know we wont see or talk to each other ever again but i will still be thinking of u all!

<3 HonestHeart <3

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