FlowPlay has launched its youngster-targeted online world ourWorld in beta form (or, as more excitedly put by the official site, "Super Beta!"), allowing players to sample its entirely Flash-based interface.

The company claims ourWorld differs from competing virtual environments, with an emphasis on collaborative and cooperative missions providing a more "guided experience."

Within ourWorld, players can build customized avatars, take in-game jobs to earn currency, create artwork, and network socially. FlowPlay has partnered with a number of "leading online game developers" to allow players to partake in a wide variety of games within ourWorld, as well as with YouTube to provide an in-world video theatre.

"We created ourWorld to bridge the gap between casual gaming and social media," said FlowPlay co-founder Derrick Morton. "The casual games landscape is changing and gamers are looking for a deeper, more social experience than what is largely available today. Through ourWorld, gamers will have a single destination to enjoy the most popular online titles, plus experience their other preferred forms of online activities in a community environment."

ourWorld is said to be aimed largely at pre-adolescents, although FlowPlay's press release claims it will appeal to "all audiences," including "hip hop heads," "rockers," "romantics," "fantasy fans," "casual gamers," and "more."

It will launch with a level-capped free-to-play version; players looking to gain access to premium items and environments and higher levels must pay a monthly fee of $5.99.