Former Turbine Entertainment (Asheron’s Call, Lords of the Rings Online) president and CEO Jeff Anderson has raised $5 million in venture capital from New Enterprise Associates for his new company, Play Hard Sports.

Based in Foxborough, Massachusetts, Play Hard Sports will utilize its newfound funding to produce online sports games for casual fans, such as football, for release this fall.

Players will be able to create teams with persistent players who improve over time the more that they play. The games will be shorter than average football video games, and players will be able to fit one or two games into a lunch hour.

Play Hard Sports’ football games will feature ads, including video ads similar to the time-out, quarter-break, and half-time ads played for televised games.

"Play Hard is an exciting opportunity for sports fans of every age who are looking for something new to play," said Jeffrey Anderson. "Online games continue to change the way that people interact, and Play Hard is the newest evolution in sports. Our online games will free players from the couch, allowing them to play nearly whenever and wherever they want."