Publisher-sponsored in-game commerce network PlaySpan and developer Gala-Net have announced the beta launch of a PlaySpan marketplace for Upshift StrikeRacer, an online racing MMO for PCs.

Released in January, 2008 and published by gPotato, Upshift StrikeRacer is an MMO racing game in which players can customize cars with weapons and mods, battling each other in three different game modes.

PlaySpan’s system provides a secure and reliable method for people to buy and sell virtual goods in Upshift StrikeRacer. Using an official, publisher-sponsored PlaySpan widget, players can trade cars, mods, and other items without having to leave the game.

"We are extremely excited about launching with Upshift StrikeRacer,” says Karl Mehta, PlaySpan CEO. “This shows the power of virtual commerce in the different environments; our system and services benefit hardcore MMOGs as well as more casual titles like Upshift.”