[*NEW*: Want new players, revenue for your online game? Check out our Game Advertising Online network - 2 billion ads per month at inexpensive CPC rates!]

« On Marketing To Teens And ‘Tweens With Virtual Worlds | Main | Online World Atlas: Moshi Monsters-- Pt. 1, Overview »

Friday, May 2, 2008

Gaia Online To Host Virtual Prom, Garment Contest

-Partnering with Project Runway season 4 winner Christian Siriano, Gaia Online has announced that it will be hosting a four-day virtual prom event, titled Prom Crashers. Siriano has designed an exclusive line of fierce avatar prom garb for the event and will reward one attendee with a real-world, custom-designed garment.

Gaia Online users aged 13 and older can register for the free virtual prom at the event’s site. Users will be able to socialize, participate in dance contests, create user-generated play lists, take pictures, and sign a yearbook.

Leading up to Prom Crashers, users can secure prom dates or groups, discuss plans in Gaia Online’s forums, and purchasing prom fashions, including exclusive limited edition Christian Siriano avatar prom pieces. Siriano’s designs are available for purchase with Gaia Gold, Gaia Online’s virtual currency, or Gaia Cash, standard U.S. currency.

“At Gaia Online it’s important to us to listen to our users and provide them with a place to hang out that is a natural extension and enhancement of their real-world experiences,” said Scott Kinzie, vice president of creative and user experience, Gaia Online. “With Prom Crashers, we wanted to take a completely new spin on an old tradition, and who better to help us than an edgy young fashion designer like Christian Siriano who embodies the independent and innovative spirit of our Gaians.”

[]
Posted by Eric Caoili on May 2, 2008 11:37 AM |

Comments

hey is there an age ristrction to the prom or ca the person still be 13 and get in to the prom

I'm looking for a list of rewards that you can win by dancing at the Gaia Online prom, but I can't find one. Anyone know of one? I would really appreciate a list! =D Thanks!

Post a comment


If you enjoy reading GameSetWatch.com, you might also want to check out these CMP Game Group sites:

Gamasutra (the 'art and business of games'.)

Game Career Guide (for student game developers.)

Indie Games (for independent game players/developers.)

Finger Gaming (news, reviews, and analysis on iPhone and iPod Touch games.)

GamerBytes (for the latest console digital download news.)

Worlds In Motion (discussing the business of online worlds.)

Weekly Archive

WorldsInMotion.biz [Twitter / RSS feed] discusses the business of connected games - from social gaming through free to play games to core MMOs and beyond - and is created by the folks behind:



Copyright © 2008 Think Services