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Tuesday, May 20, 2008

IAC CAP Acquires GirlSense's StarNet Interactive

IAC Consumer Applications & Portals, creators of the Zwinky social avatars, have acquired Israeli-based StarNet Interactive, the producers of GirlSense.com, a virtual community which blends social networking with a virtual fashion world, targeting at young girls.

Claiming almost 13 million registered users, GirlSense allows tween and teen girls to design their own fashions, sell them in their own virtual boutique that they have created, advertise them throughout the site, and schedule them for live auctions where other members can buy and chat about them.

An IAC/InterActiveCorp division, IAC CAP's teen-targeted properties include Zwinky, SmileyCentral, and Webfetti, a social network profile customized which reportedly attracted over 5.2 million users in March. IAC CAP hopes to expand its focus on the teen girl market around the world with its acquisition of StarNet Interactive and GirlSense.

Said IAC Consumer Applications & Portals CEO and president John Park: "Part of our growth strategy includes acquisition of products and companies that complement our core competencies. Adding Girlsense.com to our existing teen targeted product portfolio provides us with broader teen mindshare, and access to the coveted tween demographic."

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Posted by Eric Caoili on May 20, 2008 11:33 AM |

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