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Wednesday, May 21, 2008

Partnerships: Joytoto To Distribute Joyon Online Games In North America

Online video game developer and digital media products distributor Joytoto USA, a subsidiary of Korea-based Joytoto Co., Ltd, has announced its plans to exclusively distribute titles from developer Joyon Entertainment library of 24 online games, including casual games, first-person shooter games, and MMORPGs.

Joyon's online games, which include Gersang, a free-to-play MMORPG, have generated approximately $100 million USD in the Asian markets. Joytoto USA's North American Master License Agreement with Joyon grants the distributor exclusive rights to not only Joyon's game titles, but also server software, client software, and additional program and trademarks related to each game for 10 years, with the option for two additional five year periods thereafter.

Said Joytoto USA CEO Michael Cho, "We believe our games will enjoy similar or better success here in the United States, and, as the majority of development costs have already been incurred bringing the games to market in Asia, the cost savings will undoubtedly give us a significant competitive advantage."

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