KingsIsle Entertainment has announced its plans to launch Wizard101, a fantasy-based 3D virtual world targeted at teens and 'tweens, in Q3 2008. In the game, players take on the roles of wizard apprentices at the Ravenwood School of Magical Arts.

Wizard101 allows users to customize outfits and accessories for their wizard characters, play puzzles and mini-games, adopt magical pets, and learn from seven different schools of magic. Players will also be able to engage in collect cards and engage in card duels alongside and against other players.

Formed in 2005, KingIsle Entertainment specializes in developing MMO projects. The company boasts a team of over 100 Austin and Dallas-based employees, including development head Todd Coleman. Coleman previously served as president of Wolfpack Studios, creators of MMO Shadowbane, until its sale to Ubisoft in 2004.

Said KingIsle CEO Elie Akilian: "While the fantasy adventure storyline and collectible card elements of Wizard101 have broad appeal, as a parent, I take the responsibility of creating a positive online environment for younger players very seriously. Wizard101 is a destination for tweens and teens that’s creative and witty, but still safe. We’ve set the bar high for this game.”