Berlin-based MMO developer and operator Metaversum has expanded its team to include Lars Smidt and Andreas van de Caste as head of online marketing and head of product management respectively for its 3D virtual world, Twinity.

Previous to Metaversum, Smidt managed online marketing at FriendScout24, a European dating site, where he worked to draw in new members to the service. He will be doing the same for Twinity, in addition to promoting communication both with and within the user community.

Castel was a "decisive role in shaping product development" as head of product management for student social network StudiVZ before he was brought into Metaversum.
He will be responsible for the conceptional design and implementation of new community features in Twinity.

Currently running as a closed beta with 2,000 users, Twinity invites its users to create realistic avatars and spaces mirroring real life as opposed to fantasy environments. Users can decorate their apartments, chat with friends, watch videos, and participate in other activities that "represent their real life."

Said Metaversum co-founder and chief marketing officer Dr. Mirko Caspar: “Lars Smidt and Andreas van de Castel have many years’ experience working in successful internet companies. We are very happy to welcome such capable reinforcements for these key areas."