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Tuesday, May 27, 2008

Minyanville, AOL's KOL.com Announce Content Partnership

Minyanville Publishing and Multimedia, the media company behind free, kid-targeted financial virtual community MinyanLand, has announced a partnership with AOL kids site KOL.com to feature each other's content.

Launched in February and claiming over 100,000 registered kids, Minyanville's content distribution partners already include Yahoo! Finance, Bloomberg, Dow Jones Marketwatch, and many others. As part of its partnership with KOL.com, MinyanLand's Main Street Theater will run KOL Super Gliders, KOL.com’s original, full-length, cartoon videos.

Holding its end of the deal, KOL.com will host MinyanLand content in its Games and Homework Help section. The two companies plan to share additional original content in the future as part of their agreement.

Said Laurie Petersen, Minyanville's Family Media general manager: “We expect our relationship with KOL to accelerate the growth of the MinyanLand audience. With this partnership, we will also continue to add content to keep kids entertained in MinyanLand’s virtual community.”

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Posted by Eric Caoili on May 27, 2008 10:49 AM |

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