Independent virtual world developer RedBedlam has announced that it has appointed Fred Hasson, former CEO of developer association The Independent Games Developers Trade Association, as executive director.

Headquartered in Brighton, RedBedlam spent five years developing its virtual world and virtual economics title before releasing its first title in 2006 -- Roma Victor, a historyically authentic and non-fantasy MMORPG based in Roman-occupied Brittanica.

The company has continued to develop the game and its underlying technologies since since Roma Victor’s launch in preparation of “fully realising” the commercial potential of the company's virtual world server, 3D client, database and virtual economics solutions.

Said RedBedlam president and managing director Kerry Fraser-Robinson: “As the virtual world marketplace is finally beginning to blossom, we're extremely well placed to leverage our technologies and expertise but we really wanted to ensure that our management team was a good fit for the coming challenges. That's why we're so excited to have Fred joining the team. He brings an immense amount of practical experience, skills, knowledge and indeed contacts within a diverse and broad range of media sectors.”