Speaking with media business news site Exchange4Media, Mumbai-based MMO operator discussed the company's future plans and its intentions to exploit India's rapidly growing in-game advertising space with its games.

Said Kreeda Games CEO Quentin Staes-Polet: “Currently, there is no in-game advertising in India... We are in the process of signing up a few [advertisers] in early June. The first campaign will break on in-game advertising around that time.” He added, "This medium is different from other conventional medium, as it is an immersive medium. The ads are totally immersed in the virtual world and are weaved into the game, so it is not intrusive to the viewer."

Funded by IDG Ventures and SoftBank Bodhi Investment, the company plans to release 2-3 online games every year and previously referred to subscriptions, hourly charges, in-game advertising, and in-game item sales as possible revenue sources for its future games.

Polet also discussed marketing plans for Kreeda Games' first release, danceMELA, a free-to-play, Bollywood-themed dance and music online social world: “We have done content integration with Saroj Khan for Nachle Ve on NDTV Imagine, where she promotes our game danceMELA. Gamers who play danceMELA can get a chance to meet the well-known choreographer, who would teach them how to dance like the stars. We [also plan] below-the-line activities, POPs, peer-to-peer activities, web ads on the Internet, and events in colleges.”