In an interview at Sony’s recent PlayStation Day even in London, Sony Computer Entertainment Europe president David Reeves told consumer website CVG that the company was too ambitious with Home’s non-gaming applications.

After delaying Home twice since announcing the PlayStation 3 virtual world at the Game Developers Conference in March, 2007, Sony predicted at the London event that the service would open to the public by the end of 2008. Reeves was a little more specific, promising that an open beta for Home would debut in autumn.

In order to meet that deadline, though, development has shifted its focus away from non-gaming applications and more more towards the service’s gaming elements, such as trophies and launching games from within Home.

Said Reeves: "We've realised that maybe we were too ambitious with the non-gaming applications within Home, getting sponsors and stuff like that. In that sense we were deserting gamers. So, we're concentrating on the gaming by launching games in Home, and attracting people who are into gaming in first - instead of the Nike people, or Adidas people who are into fashion and not necessarily into gaming."