Interactive and creative production studio Animax Entertainment has announced that it has appointed Sabri Sansoy, former vice president of interactive entertainment technology at Game Show Network (GSN), as its Chief Technology Officer.

In addition to managing original game development and publishing at Animax, Sansory will lead the company’s development of next-generation MMOs and virtual worlds. Animax cites Sansoy’s background in designing, developing, deploying, and maintaining convergent media experiences as important points for his position.

At GSN, Sansoy led a cross-functional team of domestic and offshore employees in the research and development of innovative technologies to support multiplatform initiatives. During his tenure, his team was nominated four times for an Emmy for their work in interactive television. Prior to GSN, Sansoy served as CTO of Icebox.com, an internet company that created original animated online programming.

Based in Van Nuys, Animax's previous MMO experience includes TyGirlz.com, a virtual world targeted and girls at launched to accompany Ty Inc.'s line of Ty Girlz plush dolls.

Said Sansoy, "Animax is a leader in building cutting edge interactive applications with a robust portfolio of innovation, exceptional talent, and exciting business opportunities in the pipeline. I am very honored and excited to contribute to the growth and success of this company."