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Thursday, June 26, 2008

Habbo Reaches 100 Million Registered Avatars

Online game operator Sulake Corporation has announced that its teen social network site and virtual world, Habbo, formerly Habbo Hotel, has registered its 100 millionth user-created avatar since the service's launch in 2000.

According to Sulake, Habbo currently receives 10 million monthly visitors worldwide. In just the past six months, the community has grown by nearly 20 million registered new users, mostly due to a mix of factors -- new marketing and in-game campaigns, celebrity appearances in various countries, enhanced user features, and a recent site redesign.

Originally introduced in Finland, Habbo has expanded to 32 communities in countries across six continents. The service features an even ratio of female users to male users, with 70% of them aged 13-16 years old and 64% of its userbase visiting every day. On average, Habbo users spend 39 minutes at the site per visit.

Said Sulake CEO Timo Soininen: "During the past eight years, Habbo has maintained its vitality by listening to its users’ wishes and by adapting the service to meet Habbo’s needs. We humbly recognize the fact that Habbo is essentially our user’s own place and our role is to build and maintain a fun environment for them."

Soininen added: "This is an important landmark for Habbo. Attracting 100 million Habbos is a testament to how user generated content and activities in a fun cartoony setting create a compelling service and experience for teens. We have also lots of exciting plans for the future, and look forward to watching how Habbos engage with the world around them."

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Posted by Eric Caoili on June 26, 2008 11:04 AM |

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