Following its promise to offer competitive subscription pricing to its BarbieGirls.com virtual world, toy company Mattel has launched Barbie Girls V.I.P., a subscription-based version of its 'tween-targeted MMO.
Originally intended as a vehicle to sell Mattel's Barbie Girl MP3 Player and promote the Barbie brand through other cross-marketing opportunities, BarbieGirls.com has been running on a free-to-play, pay-for-goods model. According to Mattel, its MMO has collected nearly 13 million registered users.
Barbie Girls V.I.P. boasts a world four times larger than its original size with new locations, games, and experiences. Users can access the service with a $5.99 monthly membership. Users who choose to not to pay the membership cost will still be able to play with the basic version of BarbieGirls.com.
Said Mattel Brands' Girls Division general manager and senior vice president Chuck Scothon: "The success of Barbie Girls – particularly among older girls, with 85 percent of our registered users over age eight – demonstrates that girls are looking for a new way to play with the brand they love and grew up with, just in a new format relevant to today’s tech-savvy girls. With the launch of Barbie Girls V.I.P. we’re giving girls more content than ever before, including the best fashion, beauty and social play, as well as many new games and an expanded Barbie Girls world. Online content is simply just a new toy, and we believe our quality content is well-valued with this new version of Barbie Girls V.I.P.”
Comments (18)
i have a request from the barbiegirl website i love to use this barbie girls website
when it was old site but now
sixty nine user's of this barbie site is hated by your new style if you can please unlock all the stuff
only for kids please ...please...
unlock the pets ,gown glam,beautyclub, all the thing please............please...
this is my heart felt request
by sonalikari
Posted by sonalikari | June 16, 2008 4:30 PM
Posted on June 16, 2008 16:30
I am wishing for a barbie girls Mp3 player but still it's a great site
Posted by Heidi | June 29, 2008 11:04 PM
Posted on June 29, 2008 23:04
it taken 10 minutes to load
Posted by macenzie | July 4, 2008 6:41 PM
Posted on July 4, 2008 18:41
hey!!
i agree with sanolikari
it is not fair that we have to have membership or b girl!!
some girls do not always get wat they want and have money!!
please unlock glam gowns, pets, and the furni!!!!!
i am littaraly begging u!!!
on my knees!!
unlock it!!!
please!!!!!!!!!!!
Posted by Rabekah | July 14, 2008 3:59 PM
Posted on July 14, 2008 15:59
please unlock glam gowns,pets and furni!!
it is not fair that you have to have a b girl or a vip to get things!!!!
i am rich but now i cant get ANYTHING AT ALL!!!!!
without MP3 player or the vip!!
unlock it now or i will tell every one i know not to play b girls.com!!!!!!!!
Posted by Rabekah | July 14, 2008 4:02 PM
Posted on July 14, 2008 16:02
I agree with some other girls becase i am rich but can i spend my money to buy things?NO!its not fun any more so if you could unlock all the staff please or im not playing if i cant buy what ever i want becase im not a vip member.PLEASE UNLOCK ALL THE COOL STAFF [or else].
Posted by Erika | July 21, 2008 9:39 AM
Posted on July 21, 2008 09:39
i want that i add in barbie girls vip please tell me who i add in barbie girls vip
Posted by aisha | July 22, 2008 5:39 AM
Posted on July 22, 2008 05:39
I have been trying for a week to be a V.I.P but it just wont show the site, where to rejister.I even tryed 6 computers still nothing. So please try to do something about that.
Posted by liz | July 25, 2008 7:02 AM
Posted on July 25, 2008 07:02
it's not fair i just wish it was where you can still buy stuff no matter what because i can't pay that much because my family isn't rich like some people please just make it where you can buy stuff without having to be a vip member. PPPPPPPPPPPPPPPPPPLLLLLLLLLLLLLLLLLZZZZZZZZZZZZZZZZZZZZZZZZZZZZ!!!!!!!!!!!!
Posted by Krystyna Chavis | July 27, 2008 8:57 PM
Posted on July 27, 2008 20:57
how can be vip ?? how i can pay if i live in finland?
Posted by izzy | July 30, 2008 7:48 AM
Posted on July 30, 2008 07:48
plz help me i want to get cloths for free with out a b girl that you plug in
Posted by jade | August 8, 2008 2:39 PM
Posted on August 8, 2008 14:39
hi!
all r right all those i'm rich but i'm not av.i.p.i'm trying to become a v.i.p. but ican,t
PLEASE HELP ME or PLEASE UNLOCK ALL THE COOL STUFF
Posted by rimna | August 19, 2008 1:41 PM
Posted on August 19, 2008 13:41
i m rich but my father iz not allowing me to b vip.for god sake unlock coolstuff
Posted by abeera | August 26, 2008 7:57 AM
Posted on August 26, 2008 07:57
I'm rich but I can't be a v.i.p because the site do not allow.
Posted by ALCHEMILLA | August 29, 2008 8:53 AM
Posted on August 29, 2008 08:53
hi everyone
i like barbie but pls unlock the cool stuff pls pls pls
Posted by elise | September 18, 2008 12:54 PM
Posted on September 18, 2008 12:54
Hey everyone :) Yes, I agree with everybody above - it isn't fair to keep playing those games and earn so many B Bucks and have nowhere to spend them :(
Oh, and I just want to know where to contact the BarbieGirls staff... they have a bug in their script which I want to report...
Posted by monnical | September 23, 2008 5:13 PM
Posted on September 23, 2008 17:13
I want to protest for the membership! it should be free! I have the mp3 and it dont work to get furni and stuff! protest to get this stuff for free on all the websites please!
Posted by pooky | September 28, 2008 10:24 PM
Posted on September 28, 2008 22:24
yes, pooky u r rite this stuff is useless let's leave the
site so then say your friends to too leave the site then they will the feeling i said to my all class girls,building friends,my best friends too!
if u do love the site do plz i am with you for the protest
and i am not the old user of the site from 12 months i am using the site !
and no response my dad will close the barbiegirls site if he do not stop this V.I.P things whatever my dad is the computer jack !
he can close the site anytime! so i am with you pooky do not worry!
Posted by sonalikari | September 30, 2008 12:33 PM
Posted on September 30, 2008 12:33