[Each day, Worlds in Motion will be taking a closer look at individual virtual worlds. We'll start with a nuts-and-bolts overview, then move on to an in-depth tour, to be followed up with a conclusion-- all with the aim of bringing you all the essential info and details on each world in the rapidly-developing virtual landscape.]

This week, our Online World Atlas looks at Build-A-Bearville, the online world attached to the Build-A-Bear brand. Still in public beta, the online world allows users to play games and chat using avatars, and also allow users who purchase physical Build-A-Bear toys to bring their stuffed animals to "life" in the online world using special codes that come with the toys.

Name: Build-A-Bearville

Company: Build-A-Bear Workshop

Established: October 2007

How it Works: Build-A-Bearville is experienced on the web through a combination of html and Flash. It requires no installation, other than of the technology (if you don't have it installed already.) Navigation and gameplay are accomplished via mouse and keyboard input.

Overview: Build-A-Bearville offers a customizable avatar, home and spaces for players to interact with each other. Only players who designate each others as friends can chat freely, with all other discussion keyword based "safe chat". Players can play games and embark on quests to earn "Bear Bills" which can be used to purchase clothes and furniture in in-world stores.

Payment Method: Build-A-Bearville is free to play, and earns revenue through its position as an extention of the Build-A-Bear brand. Players who purchase physical Build-A-Bear toys receive exclusive adventures and items as a result.

Key Features:
- Browser MMO featuring the Build-A-Bear brand
- Customizable avatar and home, with clothes and items to buy
- Safe chat with unknown users
- World is extended for users who purchase physical Build-A-Bear toys

Useful Links:
Official Parent's Info
Official FAQ
Build-A-Bear Workshop