[Each day, Worlds in Motion will be taking a closer look at individual virtual worlds. We'll start with a nuts-and-bolts overview, then move on to an in-depth tour, to be followed up with a conclusion-- all with the aim of bringing you all the essential info and details on each world in the rapidly-developing virtual landscape.]

This week, our Online World Atlas looks at Fresbo World from Fresbo. Fresbo World is an online world currently in public beta that is intended to be embedded in social networks (such as Facebook and MySpace) but which is also to offer full MMO functionality within that -- with a customizable avatar, home, and public areas to shop and socialize in real time.

Name: Fresbo World

Company: Fresbo

Established: January 2008

How it Works: Fresbo World is experienced on the web through a combination of html and Flash. It requires no installation, other than of the technology (if you don't have it installed already.) Navigation and gameplay are accomplished via mouse and keyboard input.

Overview: Fresbo World is a socially orientated online world like most others, offering a customizable avatar, a home to decorate and areas in which players can meet and socialize. Players can also arrange events and auction unwanted items, and games are available to play. The world has also been designed to allow users the ability to embed the client on social network pages.

Payment Method: Fresbo World is free to play, and earns revenue through microtransactions -- users can buy "Fresbo Credits", used to purchase items and clothes, via a variety of different payment methods, including Cherry Credits.

Key Features:
- Browser MMO embeddable on social networks
- Customizable avatar and home, with clothes and items to buy
- Interact with other users in real time in social spaces such as the mall or the park

Useful Links:
Official Forum