[Each day, Worlds in Motion will be taking a closer look at individual virtual worlds. We'll start with a nuts-and-bolts overview, then move on to an in-depth tour, to be followed up with a conclusion-- all with the aim of bringing you all the essential info and details on each world in the rapidly-developing virtual landscape.]

This week with our Online World Atlas we've decided to start looking at the more interesting "non-traditional" MMOs, starting with Kingdom of Loathing, one of the most popular browser-based RPGs to feature a multiplayer component, with in-game chat, clans, player-stores and more community aspects.

Name: The Kingdom of Loathing

Company: Asymmetric Publications

Established: February 2003

How it Works: Kingdom of Loathing is experienced on the web through html. It requires no installation and navigation and gameplay are accomplished via mouse and keyboard input.

Overview: In Kingdom of Loathing, players choose one of six classes and begin a largely single player adventure to gain levels, earn meat (the world's currency) and eventually rescue a king. Adventures are turn-based with a limited number of turns each day. Players can engage in Player vs. Player, join clans and sell items from stores when they reach the appropriate level, and those who pass a literacy test can take part in chat with other players.

Payment Method: Kingdom of Loathing is free to play, and earns revenue through donations (which grant players special in-game items) and merchandising.

Key Features:
- Browser RPG
- Player vs. Player combat
- In-game chat
- Clans
- User owned stores/economy

Useful Links:
Official explanation
Coldfront KOLWiki (Unofficial Kingdom of Loathing Wiki)
RadioKOL (Kingdom of Loathing Radio)