Disney is planning a summer launch for DisneyFamily.com, an ad-supported, parent-focused social network with avatars, and other community features, according to a report from digital content business site PaidContent.

Based on its research of competitors and observations of its current family site, Disney hopes to target mothers by making the the experience more "intimate" than rivals MySpace.com and Facebook. Targeted at mothers but open to both mothers and fathers, DisneyFamily.com will allow users to relate to others in the community by "expressing themselves in creative ways."

DisneyFamily.com users will be able to create avatars not just to represent themselves, but to represent their entire family, from children to pets. They'll also be able to upload photos, share user-created "stickers," post Twitter-type updates, and complete quizzes modeled after quizzes typically found in women's magazines.