Social network technology and online marketing services provider Wyndstorm has revealed Socialframes, a "destination widget" allowing companies to direct users to promotional sites and virtual worlds with tailored, branded content.

Socialframes provides a pre-built, interactive Web platform and content management system for creating dynamic and targeted online promotions. The platform also allows for profile-based content management, as well as in-scene IPTV (Internet Protocol Television) programming and video distribution within a 2.5D virtual world.

With the embeddable widget, multiple users can interact in Socialframes' 2.5D environments without needing to download additional software. Wyndstorm believes the platform would be suitable for a variety of industries, including online retail, training, gaming, financial services, transportation, and travel.

Said Wyndstorm CEO Marian Sabety: ""Brand marketers will love the ability to test a variety of promotions concepts or content delivery approaches. Companies looking to enhance sales will reap the benefits of collaborative online browsing for marketing intelligence and shopping with a friend for increased online sales.