IBM Metaverse Evangelist Roo Reynolds has announced via his weblog that he is moving on from his position as metaverse evangelist at the multinational information technology company, which he has worked at for ten years, to work as a portfolio executive of social media at BBC Vision. According to Reynolds, he will be developing and executing "BBC Vision’s strategy in relation to social media."

BBC Vision, BBC's in-house multimedia broadcast and production group, seeks to continue its multiplatform strategy and utilize “the two-way nature of new media platforms to transform [BBC's] relationship with license fee payers,” encouraging audiences to create content and “participative experiences.”

As Metaverse evangelist at IBM, Reynolds helped "facilitate the use of virtual worlds both within IBM as well as for consumer-facing events. Prior to that position, he worked at the company as an emerging technologies specialist and as a software engineer.