Online youth entertainment and media network GoFish Corporation has added financial virtual community MinyanLand to its advertising network of sites, expanding GoFish's reach to over 23 million unique visitors domestically and 71 million unique visitors globally per month.

Launched in February and claiming over 100,000 registered kids, MinyanLand is a free virtual world for kids put together by media company Minyanville Publishing and Multimedia. The community seeks to "engender financial literacy in young people, so a new generation better understands the concepts of basic economics and finance on a real-world level."

GoFish is the exclusive brand advertising partner for its network of youth-focused sites, including WeeWorld, Magi-Nation: Battle for the Moonlands, Whyville, and other properties targeting the six- to seventeen-year-old demographic and their co-viewing parents. The company launched its youth-targeted online media network in February and signed several new publishers in Q1 2008, growing its audience reach from approximately 10 million unique users to over 20 million unique users as of April 30, 2008.

Through its new partnership, GoFish will aggregate and distribute age-appropriate, blue chip advertising across MinyanLand. The firm believes that this agreement will enable finance and consumer brand advertisers to build awareness and influence brand preference among the virtual worlld's youth demographic.

Said GoFish vice president of publisher development David Fisch: “MinyanLand is an ideal addition to our network, which is currently comprised of other virtual worlds including Whyville, Cartoon Doll Emporium, and WeeWorld. The time spent per visit on MinyanLand is characteristic of the sites in our network. The immersive experiences available through our publishers enable advertisers to reach youth and their co-viewing parents in a uniquely engaged mindset.”