Knowledge Adventure, a developer of virtual worlds for 3-to-10 year olds, has announced the appointment of two new executive team members Thomas Swalla is to be president of e-commerce and Sudhir Krishnaswamy is to be vice president engineering and general manager of Indian operations.

The newly appointed Swalla and Krishnaswamy are to “play a strategic role” in the online expansion initiative that Knowledge Adventure are setting into motion by taking their brands, JumpStart and Math Blaster, online. This forms part of the company’s overall strategy to leveraging its history as a provider of kids' software to “establish the company as the leader in adventure-based 3D virtual worlds.”

As president of e-commerce, Swalla is to lead all online initiatives for Knowledge Adventure including the company's website properties and the JumpStart membership community. Swalla previously served as vice president of business development at event ticket reseller RazorGator. Krishnaswamy is to be responsible for building, managing and overseeing the team in India.

Additionally, Knowledge Adventure has announced the immediate promotions of James Czulewicz to VP Business Planning & Analysis/Retail Sales and William Kennedy to VP Finance and Administration.

"Thomas and Sudhir bring tremendous passion and experience to Knowledge Adventure at this pivotal time in our history," said David Lord, President and CEO Knowledge Adventure. "Their previous successes ensure our next phase of innovation and expansion into the virtual world/online gaming market will be successful and rewarding for our JumpStart kids and parents."