[Each day, Worlds in Motion will be taking a closer look at individual virtual worlds. We'll start with a nuts-and-bolts overview, then move on to an in-depth tour, to be followed up with a conclusion-- all with the aim of bringing you all the essential info and details on each world in the rapidly-developing virtual landscape.]

We recently looked at Build-A-Bearville, and this week we look at one of the most established kids brand's foray into the MMO space, Barbie Girls from Mattel. According to Mattel this browser-based MMO has a huge userbase (over 13 million registered users) and recently launched a subscription V.I.P. service, so we thought we'd check it out.

Name: Barbie Girls

Company: Mattel

Established: April 2007

How it Works: Barbie Girls is experienced on the web through html and Flash. It requires no installation and navigation and gameplay are accomplished via mouse and keyboard input.

Overview: In Barbie Girls, players create an avatar, design their room and can then explore a virtual world where they can ean "B Bucks" play games, watch videos and chat with other girls in a safe environment.

Payment Method: Barbie Girls is free to play, but offers a V.I.P. subscription package starting at $5.99 a month, which allows users access to a larger world, the ability to own pets, and more. Access is also expanded for players who own Barbie Girl MP3 players.

Key Features:
- Girl-orientated virtual world attached to a popular established brand
- Customizable avatar and home, with clothes and items to buy
- Safe environment with several levels of moderated chat (B Chat, Secret B Chat, and Super B Chat)
- World is extended for users who purchase Barbie Girl MP3 players or subscription packages.

Useful Links:
Barbie.com