Hoping to separate its site from "virtual plush" communities, representatives for forthcoming street racing virtual Revnjenz have added a new twist for its registration requirements - kids will need to first purchase a "collectible" driver's license card from participating retailers to receive a code for registering a Revnjenz account.

Once users enter their driver's license code, they'll create a virtual version of the vehicle pictured on the cars, enabling them to play games, chat with friends, participate in races, and earn BoostBucks, the virtual world's in-game currency. Revnjenz targets the 'tween demographic, boasting content tailored for both boys and girls, such as car modifications and accessories available to purchase with BoostBucks.

The company behind Revnjenz is currently inviting retailers to put in pre-orders for the driver's license cards, promising their delivery for late summer to early fall 2008.