There.com creator Makena Technologies has announced that Scion will expand on its marketing campaign in the virtual world, introducing its concept cars - the FUSE, t2B and Hako Coupe - as drivable, customizable vehicles for There.com members to own and drive in-world. Scion is also offering "user enhancements" to its Club Scion virtual nightclub and an expanded line of virtual Scion clothing.

The two companies originally partnered in August 2007, when the Toyota subsidiary opened a "a large-scale, interconnected 'tower'" of the Scion xA, xB and tC car models transformed into nightclubs. Scion then expanded its campaign in November 2007, allowing users to create and submit their own decorative designs for Club Scion's exterior.

According to Makena, 20,000 There.com members have spent almost 3,000 hours inside Club Scion, and 21,000 Scion-branded virtual items have been sold. Interactive Scion kiosks in the virtual world were reportedly accessed 93,000 times, with each interaction lasting an average of nine minutes.

Said Scion Interactive marketing manager Adrian Si: "The marketing potential that virtual worlds offer Scion is truly unique. Virtual worlds fit our target customer perfectly. Makena is a great partner that helps us visualize the possibilities."