3D virtual community Worlds has announced an agreement with hip hop pioneer Darryl "D.M.C." McDaniels to develop and host a 3D virtual community named DMC World.

Launched in 1994, Worlds enables users to create avatars and navigate through virtual worlds as well as build their own worlds on a P2P network. The company is ramping up to release an updated version of its 3D platform with a new rendering engine and micro-economy platform.

Worlds CEO Thom Kidrin hopes to open up 3D virtual communities to a new market of rap fans with the partnership. He believes that drawing and maintaining an online community won't be tricky at all with D.M.C.'s "street cred" and creative vision for developing the 3D world.

McDaniels, who also goes by D.M.C. (Devastating Mic Controller) in seminal hip-hop group Run-D.M.C., added: "We broke new ground with Run-D.M.C., and I continually look to get involved with new concepts in entertainment. Virtual worlds are on the forefront of social media and entertainment, so my friends - I consider all my fans 'friends' - should be able to experience 'everything D.M.C.' in the most innovative immersive 3D virtual environment available."