Online Gaming network Mochi Media announced a partnership with social networking and virtual spaces site Cyworld US to integrate the firm's games and ads into the community.

Through Mochi Media's MochiAds program, Cyworld will present a feed of Flash gaming content in the new gaming section of its site, which launched in mid-July. The games will also take advantage of Cyworld's social feature, allowing players to compete for top scores with other Cyworld members and share their thoughts on games and players.

Mochi Media's pre-game ads will be displayed as the game loads. The MochiAds program allows Cyworld to capture a share of the advertising revenue generated from all games played on the site.

Said Cyworld's vice president of product marketing Darian Patchin: "Mochi Media provides a deep level of gaming integration, enabling our members to compete and engage with one another. We're constantly looking to increase the quality of our members' experience and providing a social way to interact with Web games is a perfect fit.

He continued: "Mochi Media helps solve a revenue problem that many social networks are facing. Since we don't allow banner advertising on the site and are the only major social network without it, we are very selective about our revenue generation partners."