Disney.com, which is managed by Disney Interactive Media Group, announced several new additions to its site, including a games portal, a video portal, a character portal, personal profile pages, and mobile web connectivity features.

The games portal collects Disney's hundreds of online games into one place. Users can search for the games by character, type, most-played, and new releases. They can also jump into Disney's virtual worlds, such as Club Penguin, Toontown, and Pirates of the Caribbean Online, through the portal.

Disney hopes to connect its mobile site directly to its online offerings with its new mobile features, allowing guests to access enhanced features with their phones, including games and virtual worlds widgets. Registrants will also have access to a mobile content storefront.

Disney told the New York Times in June that it intends to include a mobile component with Pixie Hollow, a forthcoming virtual world based on Disney's Tinker Bell fairy character. The mobile application allows users to create and care for a butterfly pet for their Pixie Hollow avatars, a feature not available in the online release.

Said Disney Online manager and executive vice president Paul Yanover: “Our audience continues to grow significantly as kids and families increasingly turn to the Web for entertainment, and the addition of these new features brings our most popular content offerings to the forefront of the site."

He continued: "The new customization and community features put our guests firmly in the driver’s seat to access thousands of popular Disney games, videos and characters, and our new mobile-specific offerings bring our content to life in new ways on the go.”