Virtual meeting solutions provider ProtoMedia launched a "Go Green, Go Virtual" initiative and non-profit foundation with the goal of promoting energy conservation through the use of virtual technology for meetings, training, and work-group collaboration.

The initiative seeks to promote virtual events over live and physical sessions, reduce the need for business travel, reduce individual energy through the advocacy of telecommuting, and encourage companies to adopt a model of networked, collaborative work groups.

The company's ProtoSphere software is an enterprise virtual world platform supporting telecommuting and the replacement of live events. The platform's integrated tools allow for application sharing, video telepresence, and social networking.

ProtonMedia will also fund a "Go Green, Go Virtual" non-profit foundation, which will donate a percentage of its profits from ProtoSphere licensing. The foundation will utilize these funds to support organizations that it feels are dedicated to promoting environmental responsibility through energy conservation and alternative energy use.