Media conglomerate InterActiveCorp will launch Zwinky Cuties, a subscription-based virtual world using its Zwinky avatars and targeting girls aged 6-12, on September 16th, according to a report from the New York Post.

The company's Zwinky site, which claims over 16 million registered users and six million unique visitors per month, targets girls aged 13-and-older. Having noticed that thousands of users were turned away from registering with Zwinky due to the site's age requirement of 13 year olds, IAC decided to launch a younger brand to capture those users.

Zwinky Cuties members will be able to create and customize avatars, socialize with others, shop, play casual games, and adopt virtual pets.

The new virtual world's subscription-based service will charge users $5.95 per month for virtual currency that can be used to purchase accessories, fashions, furniture and pets for their avatars.

According to Mike Primiani, IAC's senior VP of strategic partnership and product operations, the company is trying to create a more parent friendly payment model with the service, as opposed to models with which users buy virtual currency on an a la carte basis.

"In the real world girls always love to play with dolls and dress them up and have play sets," said Primiani. "We're trying to bring that experience in the online world.