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Wednesday, August 13, 2008

Sorpresa Targeting Hispanic Kids With Club Time Machine

Hispanic television network channel Sorpresa, a Juniper Content company, has secured exclusive Spanish-language distribution rights and non-exclusive English rights to virtual world Club Time Machine, hoping to attract Hispanic youth online.

Developed by Netherlands-based vWorld Corporation, Club Time Machine is a 2.5D virtual world in which kids create "Hoover" avatars that can travel between time periods on rocket-powered “Hooverboards” to play games, experience adventures, collect souvenirs, earn gold to buy energy for their rockets, and chat with other Hoovers.

Club Time Machine will be available for a $5.95 monthly subscription, with options for a $29.50 six-month package and a $56.50 twelve-month package.

Said: Juniper Content chairman and Sorpresa CEO Stuart Rekant: “There are 23 million Hispanics online growing to 30 million over the next 4 years with 1 in 4 Hispanics under the age of 14. Online virtual worlds, the equivalent of social networking to kids and young teens, have received great acceptance in the general market. Virtual world participation is projected to grow 300% - to 20 million users by 2011 – and being a first mover in the Hispanic youth arena gives Sorpresa! a distinct advantage as well as an additional source of revenue beyond affiliate fees and ad sales.”

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Posted by Eric Caoili on August 13, 2008 11:18 AM |

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