McDonald's and production company Lucasfilm announced a partnership to feature animated film Star Wars: The Clone Wars with the fast food restaurant chain's Happy Meal program and in its recently launched Happy Meal Virtual World.

From August 15th to September 11th, McDonald's will include one of 18 bobble-head toys with each Happy Meal, its meals tailored for children. The toys resemble characters from Lucasfilm's Star Wars series, such as Darth Vader and Boba Fett, and are posed on familiar vehicles from the franchise, like the Millennium Falcon and Republic Gunship.

Children can also experience Star Wars: The Clone Wars at McDonald's Happy Meal Virtual World, which features a new space-station destination. Jedi Master Yoda guides visitors on a special quest featuring other characters from the film.

Kids can also find special codes on their Star Wars Happy Meal packaging that will unlock six additional quests in the virtual world. The online promotion will last until September 10th.

McDonald's quietly launched its free Happy Meal Virtual World in early July, inviting kids to create avatars, play games, interact with other children (pre-written chat), and design treehouses that serve as personal spaces.

Said McDonald's USA marketing manager Rebecca Anderson: "McDonald's continues to look for innovative and relevant ways to inspire play and fun times for kids and families -- both in our restaurants and, now at home with our new Virtual World at happymeal.com. Parents and their kids will find a safe online experience that is free every single day and that motivates kids to take on challenges that empower them and inspire their imaginations."