[Register now for the next Worlds In Motion Summit at GDC 2009 in March - also, check out the WorldsInMotion.biz Job Board and the Worlds In Motion Atlas today!]

« Twinity, Cinestar Open Virtual Cinema With The Dark Knight Theme, Content | Main | VZillion Completes Reverse Merger »

Monday, August 25, 2008

Research: Study: Gold Farming Likely A $500 Million Industry

A recent Manchester University study on gold farming pegs it as a $500 million global market, where some 400,000 workers -- 80 percent of which are based in China -- earn an average of $145 per month.

Speaking with the BBC News, Manchester University's Richard Heeks compared the gold farming industry's size to India's outsourcing industry.

"The Indian software employment figure probably crossed the 400,000 mark in 2004 and is now closer to 900,000," he said. "Nonetheless, the two are still comparable in employment size, yet not at all in terms of profile."

The study, titled "Current Analysis and Future Research Agenda on 'Gold Farming': Real-World Production in Developing Countries for the Virtual Economies of Online Games," describes its "$500 million per year" prediction as a "best guess," taking into account subscription and employment data.

According to Heeks, the somewhat criminal nature of gold farming made it difficult to predict a definite number for the industry. "It seems unlikely to be less than $200 million per year, and it could well be more than $1 billion per year," he said.

Post a comment


If you enjoy reading WorldsInMotion.biz, you might also want to check out these CMP Game Group sites:

Gamasutra (the 'art and business of games'.)

Game Career Guide (for student game developers.)

Games On Deck (serving mobile game developers.)

Indie Games (for independent game players/developers.)

Game Set Watch (the Group's alt.game weblog.)

Weekly Archive

WorldsInMotion.biz discusses the business of online worlds - from MMOs to virtual worlds and beyond - and is created by the folks behind:



Copyright © 2007 CMP Technology LLC