TOM Online, the internet arm of Chinese media group TOM Group, launched Stardoll for Chinese market exclusively on its open platform today.

The teen and 'tween social networking site and doll dress-up community allows users to create customized MeDoll avatars, chat with friends, earn or purchase Stardollars (the site's virtual currency), and buy virtual fashions and/or furniture.

Stardoll recently celebrates its 20 millionth registered user since launching in 2006. The company also saw a 33% increase in monthly unique visitors, having so far sold over 208 million virtual items.

Says TOM Group CEO Ken Yeung: “The partnership with Stardoll further underlines TOM’s commitment to introduce the latest technologies and applications to Chinese users through our open platform. The fun-filled products offered by Stardoll are consistent with the positioning of TOM’s portal as a brand catered to the young and trendy demographics."

He continued: "Following the portal revamp, TOM continues to enhance its services and strengthen its user-centric products and applications offerings. Working along this direction, we will continue to launch more new products in near future."