Portable avatar service WeeWorld signed a licensing agreement with FremantleMedia Enterprises to develop new licensing products to support the WeeWorld brand and its WeeMee avatar service.

WeeWorld’s portable and animated avatars, WeeMees, allow users to create customizable avatars, decorate their own visual space, send animated messages, play games, and interact with their online friends in many other ways. According to FreemantleMedia, over 23 million WeeMees have been created to date. The company launched a beta for World, a virtual world that incorporates the WeeMee avatars, in May.

FremantleMedia Enterprises serves as the brand extension arm of FreemantleMedia, providing licensing, distribution and home entertainment solutions. As part of its agreement with WeeMee, the company is working with the North American and United Kingdom licensing network to manage the licensing of the brand across a range of categories including collectibles, apparel, home, toys and gifts. FME's sales team is already exploring dozens of licensing partnerships for WeeWorld.

Said WeeWorld's general manager and SVP of marketing Lauren Bigelow: "Online experiences increasingly intersect with real world experiences because members of this connected generation want to express their personalities and individual styles both on and off the Web. Our partnership with FremantleMedia Enterprises, an established media and entertainment leader, significantly extends the global reach of the WeeMee avatar, as well as the awareness of the WeeWorld brand, within new and exciting product categories."