With the 2008 Austin Game Developers Conference coming this September 15-17 and registrations open for the Austin, Texas event - which includes both 'Online Gaming' tracks and a special Worlds In Motion Summit for businesspeople and brands looking to get into virtual worlds, we're highlighting one of our upcoming Worlds In Motion lectures.

Rebel Monkey CEO and founder Margaret Wallace will answer the important question of how to ensure that people will come to your virtual world once you've launched it. Titled "If You Build It, Will They Come? ," the session will cover what considerations need to be made to elevate your virtual world business on a world-class scale.

Before launching the casual games studio Rebel Monkey, Wallace served as CEO of Skunk Studios, also a casual games developer, and worked at Shockwave.com and PF Magic. She also serves on the Steering Committee for the International Game Developers Association (IGDA) Casual Games Special Interest Group (SIG).

For more information, including a number of other key already-debuted lectures that we'll be highlighting weekly here on WorldsInMotion.biz, alongside further new Worlds In Motion Summit/online keynote specifics as they happen, check out the official Austin GDC 2008 website.