With the 2008 Austin Game Developers Conference coming this September 15-17 and registrations open for the Austin, Texas event - which includes both 'Online Gaming' tracks and a special Worlds In Motion Summit for businesspeople and brands looking to get into virtual worlds, we're highlighting one of our upcoming Worlds In Motion lectures.

For his session, "Microtransactions in North America -- Lessons Learned," Klei Entertainment president and founder Jamie Cheng will present an insightful discussion on what North America can learn from Korea's successes and failings with the microtransaction business model. He will also cover how his Vancouver-based studio developed its relationship with Maple Story's U.S. publisher Nexon America.

Klei Entertainment, which previously released 2D puzzle game Eets for PC and Xbox Live Arcade, is currently developing Sugar Rush, Nexon's first MMOG developed by a western studio and targeted specifically for North American audiences. The title will allow players to fight against each other while trying to collect virtual coins.

For more information, including a number of other key already-debuted lectures that we'll be highlighting weekly here on WorldsInMotion.biz, alongside further new Worlds In Motion Summit/online keynote specifics as they happen, check out the official Austin GDC 2008 website.