WiseHealth announced the launch of Wisenhimer, a new virtual world for children ages 5-12 that teaches them to make healthy choices about eating well, staying active, and building life skills such as integrity, generosity, and manners.

Built with the goal to combat childhood obesity and Type II diabetes, Wisenhimer allows children to create avatars, design treehouses, and play interactive games that challenge them to get up and move. They can also earn points by completing quizzes and educational challenges, which can then be spent at the virtual world's store for treehouse upgrades.

WiseHealth is a healthcare, pharmaceutical, disease management, and preventative health initiatives solutions provider. Based in the Baltimore-Washington DC corridor, the company's corporate mission is to help families and children to take responsibility for their active management of personal health.

Said CEO and president Linda Kreter: "Like it or not, our children are in a full-scale battle where their health and their lives are at stake. As parents, we need to actively arm our children with valuable life lessons so they can flourish as adults. That's why we created Wisenhimer."