3D virtual community Worlds and e-commerce technology solutions provider Paid signed a three-year licensing agreement to leverage each other's software platforms.

With the alliance, Worlds will integrate Paid's e-commerce technology into its own platform by the year's end, and, simultaneously, Paid will offer its celebrity clients a 3D web presence, presumably similar to World's development deal with Run D.M.C. artist Darryl "D.M.C." McDaniels.

The agreement is expected to increase web site traffic, enhance the experience of Worlds users and members of PAID-managed celebrity fan clubs, and grow the revenue and profits of both companies and their clients. The two companies also hope to further develop mobile promotions strategies and the creation and sale of new, Paid-inspired virtual merchandise.

Said Worlds CEO Thom Kidrin: "Having operated over 50 online ecommerce stores within 3D worlds for artists such as David Bowie and Aerosmith beginning in 1997, Worlds appreciates the multiple challenges in large scale fulfillment and customer service. Paid's patented platform and experience in the ecommerce market affords Worlds a unique set of features to offer our users with confidence and a seamless user experience."

He added: "We are also attracted by the nature of Paid's relationship consulting services in the areas of sports and music industry marketing, and we see ourselves creating new revenue-generating strategies together as part of the natural progression of our business relationship."