Jacksonville-based BitRaider launched an eponymous digital distribution technology it says lets users start playing PC games without interruption or performance reductions -- even with as little as ten percent of a game's installation complete.

"We want the experience to be the same as if it were already pre-installed without any hit in performance," says BitRaider founder and CEO Royal O'Brien.

BitRaider works for a variety of genres -- such as MMOs, FPSes, and casual games -- using adaptive threading in multiprocessor/multicore systems to stream and adapt needed assets ahead of gameplay.

The technology is designed to allow gamers to play through a title without noticeable interruption of play or reduced computing performance by streaming game content in the background.

BitRaider utilizes a small loader program that locates needed streaming assets, installs the package, and runs a profiled file for the player. According to the company, it has been tested to work without conflict with major DRM and virus protection software.

Originally founded in 2005 as Game xStream, the company changed its name and focus from its previous streaming on-demand service for playing graphic-intensive PC games online.

"For gamers, they just want to play, they really do not want to be involved with how the download is being performed," O'Brien says.

[The preceding article by Eric Caoili originally appeared on Worlds in Motion sister site Gamasutra.]