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Friday, September 19, 2008

Partnerships: BSG, Aria Announce Risk Management Solution

Digital payment services company BSG and monetization platform provider Aria Systems announced a "risk management solution" designed specifically for games, which is designed to ensure secure player transactions and fraud prevention.

The joint solution combines Aria's proprietary gamer billing and CRM data with BSG’s Advanced Payment Gateway data to deliver an analysis of gaming transactions in real-time. The solution analyzes gamer membership profiles, forum, guild participation, and unique registered user profiles to determine the types of gamers who could pose a risk to other customers.

By identifying those gamers who have an ongoing and trusted relationship with publishers via third-party channels, and then customizing the solution by geography, genre, and industry experience, the solution can potentially enable publishers to proactively protect gamers and the game experience, as well as their revenue streams.

"We understand how important it is for game publishers to protect gamers and their experience," says Aria Systems CEO Ed Sulivan. "By combining the analysis of BSG’s payment data with our experiential customer data, we’re able to deliver a best-in-class fraud prevention solution that ensures game publishers can do just that."

[The preceding article by Eric Caoili originally appeared on Worlds in Motion sister site Gamasutra.]

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