Nonprofit toy and media guide for parents Parents’ Choice Foundation has named teen-orientated virtual world ourWorld, as the recipient of the 2008 Small Screen Parents’ Choice Award winner in the online video game category.

Previous winners in the video game category include Bee Movie Game, Guitar Hero III: Legends of Rock, and Shrek the Third.

Developed by FlowPlay, ourWorld is an online virtual world designed for teens that includes casual games, social networking and self expression through customizable avatars, which includes hair color, clothing and gender. According to FlowPlay, the world has over 200,000 returning users each week.

Worlds In Motion previously talked to Derrick Morton, CEO of FlowPlay in mid-may to discuss the launch of the world.

“ourWorld was created to give teens the opportunity to break away from the adult world and gain a personalized online playground of casual gaming and other forms of their favorite entertainment,” said Morton. “We are rapidly growing in popularity and we’ll continue to build more cool places in the world and activities for young Gen Y’s to explore their individuality. Receiving this award demonstrates our solid commitment to creating a safe and fun virtual world where all are encouraged to be creative, socialize, and discover the value of playing.”