PayByCash (a subsidiary of PlaySpan) has announced that its mobile phone payment option for online merchants across the United States and Europe is now operational. The system is operated in partnership with Mobillcash, and adds another payment method to the over 70 payment options it offers for consumers without a credit card.

According to Mobilcash, the partnership was driven by the success they'd already seen within the social gaming/virtual world space, and an intention to penetrate these markets more deeply -- referring to a recent report by Juniper Research that stated 2.1 billion mobile subscribers will pay-by-mobile for digital goods by 2013.

“It’s important that Mobillcash partners with market leaders who take pride in the quality of service and consumer ID protection,” said Glyn Smith, Mobillcash CEO. “PayByCash has a long history of offering great service. I’m looking forward to where this relationship can take us.”