RocketOn, developer of a online avatar service (recently the subject of a Q&A here at Worlds In Motion), has announced that it has entered into a strategic partnership with Animax Entertainment to co-develop parallel virtual worlds.

RocketOn is to manage the entire platform, including integrating the content, running the servers, and providing billing, e-commerce, analytics, maintenance and customer support, with Animax to determine the strategic implementation, develop the marketing plan and the creativity.

Animax's portfolio of clients includes Disney, Ford, Kellogg’s, MTV, Kodak, NBC, Sesame Workshop, Twentieth Century Fox, Universal Studios, and more, and as a result, RocketOn expect benefit from Animax's relationship with major brands, media networks and movie studios, while Animax and its clients are to have access to RocketOn’s Parallel Virtual World Platform and authoring system.

“RocketOn is a great way to launch and manage parallel virtual worlds,” said Michael Bellavia, CEO of Animax. “It enables us to create rich browser-based, virtual environments anywhere on the web without a user download. In a matter of weeks, we can literally build out a virtual space, deploy it on a website and populate it with content.”