Toy and game developer 10VOX Entertainment has announced two new entertainment properties -- KooKeys and Tracksters. Both offer real world toys which offer connectivity to virtual worlds – KooKeys being plush animals, while Tracksters are die-cast vehicles.

The toys are to be available at retail this fall, with no additional costs to users for continued access to the virtual worlds.

In the KooKeys virtual world, players will be able to create avatars as well as design their home and clothes in "KooLand." The world is to also offer games that are to be "both entertaining and educational," with unlockable rewards including earning “KooKoins” to buy additional items.

To maintain player safely, player interaction will be limited to predetermined communication phrases emoticons and animations. There is to also be a translator feature to allow communication between native languages around the world.

With Tracksters, users purchase one of twelve licensed die-cast vehicles (such as the Chevy Camaro, Ford GT or Dodge Viper) and in the world can create their own racing avatar and compete in racing environments, including drift, drag, off-road and oval track racing against online competitors worldwide. Players can buy, sell or trade cars and socialize.

"Track Pack" trading cards are to also be available at retail, to allow users to upgrade cars, design custom wheels, buy turbo boosts, superchargers, custom paint schemes and more.

“10VOX is very excited to announce the launch of our first two toy and massively multiplayer online games for kids: KooKeys and Tracksters,” said Alex Reece, 10VOX Entertainment partner. “The toy and online game hybrid category is the hottest segment in both the traditional toy and video game markets. At 10VOX, we have teamed up with toy industry veterans, top licensors and first rate video game developers to take this fast growing category to an entirely new level – by adding higher production values, deeper gameplay experiences, educational content and a more compelling pricing model for parents.”