Disney Online has announced the official opening of their new virtual world Disney Fairies Pixie Hollow, where players create their own Fairy to "take flight alongside Tinker Bell and tons of Fairy friends."

In Pixie Hollow, players can play "Talent Games", collect curios, perform crafting and earn badges, with new content to continue to be added to the world, according to Disney representatives, with new features to include "Fairy parties, wilderness quests and more."

In conjunction with the launch, Disney Consumer Products is introducing an assortment of Disney Fairies toys that connect to Pixie Hollow, including the Clickables Fairy Collection -- jewelry that unlocks special content in Pixie Hollow when the user “clicks" their Disney Fairies jewelry with their real-world friends offline. Girls can also play a handheld electronic LCD game to earn "Tink Points" offline that can be redeemed online for "butterfly friends" that fly with their Fairies in Pixie Hollow.

In addition to the Clickables Fairy Collection, select new Disney Fairies toys are to include a “Pixie Pass” in the package, enabling users to log on to a special web site to receive special items for their virtual Fairy.

“Pixie Hollow is an online destination where fans of all ages can become a Fairy and go to live in a magical world of Tinker Bell and her friends,” said Steve Parkis, senior vice president, Disney Online. “More than 7 and a half million Fairies have already been created and, until now, have been all dressed up with no place to go. Now, in Pixie Hollow, Fairies can join their friends, take flight and live their very own Fairy adventures.”