You might remember last week we mentioned that Gaia Online was rolling out the open beta for its new MMORPG zOMG!, starting with their "Golden Ticket" holders and longest active members. Well, they've now launched their open beta in earnest, with all members of Gaia Online able to access the world.

Within the open beta period, Gaia Online hopes that players to provide feedback on the game through the site’s message boards and forums.

And I don't think we've discussed this before exactly, but zOMG!'s story is quite wacky – " In the world of zOMG!, inanimate objects such as lawn gnomes, rubber boots and alarm clocks are coming to life, threatening to overwhelm all of Gaia, and it's up to players to stop them!"

To do so, players battle through sixteen zones and collect and trade battle rings, and the developers promise that "as the zOMG! world continues to grow, so will the plotlines, each new story arc building on the others to evolve the world of Gaia far beyond where it stands now."

“Our top priority is providing a high-quality MMO gaming experience that’s fun and challenging, and also user-friendly for all levels of players,” said David Georgeson, Senior Producer of zOMG! at Gaia Online. “We received a lot of great feedback from gamers during our Closed Beta, so we’re throwing open the doors as we update the game with new features and additional content.”